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August 28.2025
3 Minutes Read

How MyFirst Tackles Screen Time Concerns with Digital Wellness

myFirst tackles screen time concerns with a playful camera for kids.

MyFirst's Groundbreaking Approach to Kids’ Screen Time

The ever-growing concern surrounding children's screen time has reached alarming levels. According to the 2024 Children's Wellbeing in a Digital World report by Internet Matters, a staggering 63% of parents worry about how their children's online activities affect their health. With children aged 5 to 8 averaging nearly three hours daily on screens, it's clear that digital exposure is an inescapable part of modern childhood. In this landscape, Singapore-based technology brand myFirst has emerged not merely to regulate screen time but to redefine the engagement children have with technology.

Engineering Digital Nutrition for Kids

Since its inception in 2017, myFirst has rapidly gained traction, serving over one million families across 36 countries. What sets myFirst apart from typical children's tech manufacturers is its focus on “digital nutrition.” Instead of simply creating fun, colorful versions of adult devices or slapping on basic parental controls, myFirst designs engage children in a way that promotes cognitive, emotional, and social development.

Founder G-Jay Yong emphasizes the importance of engagement over mere usage duration. “When we design products for children, we’re thinking beyond screen time limits to actual developmental benefits,” he explains. Their smartwatches, like the Fone R2, take this philosophy to heart by eliminating distracting games and web browsers, instead providing communication tools and activity trackers.

Preventative Design: A Game Changer

One of the standout features of myFirst's offerings is their focus on preventative design that caters to children's specific health risks linked to technology use. For example, the company's CareBuds earbuds are capped at a maximum volume of 85dB, aligning with the World Health Organization's recommendations to prevent noise-induced hearing loss. This thoughtful approach avoids the common pitfall of children using adult devices that often exceed safe sound levels.

MyFirst's Fone R2 also introduces a custom “Focus Mode” that effectively silences notifications during school hours, allowing kids to concentrate on their studies while keeping vital lines of emergency communication open. This design acknowledges the need for safety without imposing stringent restrictions that can lead to conflict between parents and children.

The Importance of Parental Guidance

While myFirst has made significant strides in crafting technology that promotes healthier habits, Yong is realistic about the challenges. He stresses that their products represent just a piece in a larger puzzle. Parents still play a crucial role in guiding children’s technology use. “It’s important to create a harmonious balance where technology complements parenting rather than complicates it,” he notes. Ultimately, these tools must be paired with open conversations and shared guidelines to ensure children harness technology positively.

Future Directions: Strengthening Digital Wellness

As myFirst continues to innovate within the children's tech space, it is essential to recognize the future implications of their approach. The trends indicate a shift towards designing products that facilitate healthier relationships with screens rather than simply enforcing limitations. With childhood exposure to technology being nearly a universal experience, solutions emphasizing developmental benefits rather than restrictive practices could set the standard for future generations.

Final Thoughts on Kids’ Digital Wellness

As parents navigate the digital landscape for their children, the initiatives taken by myFirst stand out as a hopeful remedy to monitor screen time effectively. Their thoughtful designs introduce a new dimension to kids' technology, fostering an environment where children can not only connect but thrive. It’s essential to embrace these innovations while remaining vigilant—because at the heart of all tech should be the well-being of our children.

Incorporating tools like the myFirst Fone R2 and CareBuds into family tech routines, along with having meaningful discussions about usage, can lead to healthier habits and better outcomes for kids. As parents, taking proactive steps by leveraging technology wisely can foster a more balanced relationship with screens and promote overall wellness within families.

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