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March 09.2025
3 Minutes Read

How TikTok is Activating for International Women’s Day 2025

TikTok Activations for International Women’s Day with #WomenOfTikTok graphic.

Celebrating Women Through TikTok: A Global Initiative

March heralds a time of celebration and recognition, especially for the awesome achievements of women around the world. This year, TikTok is stepping up to honor this by introducing engaging programming for International Women’s Day, aimed particularly at parents and their children. It’s an excellent opportunity to showcase the strength and creativity of women creators who are making significant contributions in various fields.

TikTok’s Creative Celebrations

As TikTok states, their mission is to support women by creating a nurturing environment that allows everyone to thrive, regardless of their background. This March, in essence of International Women's Day and Women’s History Month, TikTok is keen on featuring special hashtag pages like #WomenofTikTok and #WomeninSports. These hashtags will not only spotlight incredible female creators but will also pile on diverse stories of inspiration that engage with viewers of all ages, including children. Special events will also be held globally, presenting role models from varied walks of life, such as astrophysicist Dr. Kirsten Banks and throat singer Shina Nova.

Honoring Diverse Creators

This campaign will center around ten celebrated female creators who exemplify excellence across disciplines. Notably, these women are not merely entertainers; they are paving the way for future generations of girls to follow in their footsteps. By introducing children to stories and experiences of women like 87-year-old Young Won Kim, TikTok hopes to inspire discussions about diversity, representation, and the importance of perseverance, making these themes accessible and relatable for an audience of parents and their young children.

Empowering Women Entrepreneurs

In addition to honoring creators, TikTok is launching the “SOAR Together” small business accelerator program, in collaboration with the Association of Women Business Centers. This initiative aims to equip women-owned businesses with mentorship, coaching, and networking opportunities, empowering them to succeed and grow. For parents promoting entrepreneurial spirit in their children, these stories can serve as invaluable lessons about determination and leadership in female entrepreneurship.

Reflection on TikTok's Role in Empowering Voices

As TikTok continues to enable creators—women and men alike—to reach audiences efficiently, the platform fosters a community of diverse voices. For parents, this provides an opportunity to discuss media literacy with their children and engage in meaningful conversations about the impact of social media in highlighting underrepresented voices.

A Continuous Dialogue on Women’s Achievements

As we observe International Women’s Day, TikTok’s commitments could spark broader discussions in the home. This upcoming month will not only highlight inspiring stories under the #WomenofTikTok hashtag, but it will also promote critical values like teamwork, creativity, and resilience that parents can instill in their children. By recognizing women from all walks and showcasing their contributions, families can collaboratively reflect on the ongoing societal shifts towards gender equality.

Encourage Your Children to Explore

With TikTok's engaging content, parents can encourage their children to explore various fields where women excel, from science to sports and everything in between. It’s an excellent time to share empowering content that contributes to a supportive learning environment at home.

In light of these meaningful initiatives, let's use this moment to support women in our communities and take actionable steps towards fostering awareness around gender equality. As TikTok celebrates these diverse creators, families can join in this celebration by sharing their own stories and supporting women’s achievements locally and globally.

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