A Mother’s Mission: Combating Screen Addiction
In a world where screens dominate children's attention, one Mumbai mother, Kranti Gada, has taken it upon herself to reignite the love for reading. With a simple idea born from the challenges of parenting two boys, she started NeOwn, an innovative app-based book rental service that strives to make reading as easy and exciting as ordering groceries. This initiative recognizes the increasing issue of declining reading habits among children and offers a novel solution — convenient access to a vast library of books delivered straight to homes.
How NeOwn Works: A Game-Changer for Kids
The concept behind NeOwn is simple yet effective. The app allows families to choose from over 45,000 titles and receive five books each month, directly at their doorstep. This model not only encourages children to read but also gives them the freedom to choose what they want to read, which is crucial in nurturing a positive reading habit. Gada found through trial and error that providing more than just a couple of books enhances children's engagement. “Five books opens a pathway for choice,” she explains, making reading feel less like a chore and more an adventure.
The Importance of Variety in Reading
Gada's experiences with her sons demonstrate a crucial insight into fostering reading habits. Different children have different preferences, and the ability to choose from a variety — from fantasy to sports biographies — can keep them motivated. When one book doesn’t captivate their interest, having multiple options ensures they don’t lose momentum. As she aptly puts it, “If they don’t like A, they can move on to B.” This flexibility addresses the fear of being stuck with a book that doesn’t interest them, allowing them to explore freely.
A New Approach to Education: Reading Rituals
At the heart of NeOwn is not just a business, but a changing narrative about reading practices at home. Gada recalls how her children’s reading journeys were vastly different despite the same nurturing environment. Her eldest was an enthusiastic reader, while her younger son struggled with the pressure of expectations. Adjusting her approach, Gada adopted a more personalized reading ritual that would include books tied to her younger son’s interests, helping him discover that reading could be enjoyable, not a competition. These tailored experiences show how addressing individual needs can significantly improve engagement.
Bridging the Gap Between Screens and Books
With a growing number of educational apps and eBook services like Epic and Skybrary offering vast libraries of digital content, Kranti Gada's physical book rental service presents a compelling alternative to virtual reading. While technology can facilitate access to stories, it can also lead children into overstimulating and distracting environments filled with ads. NeOwn simplifies the reading experience and gives families control, ensuring that every story explored nurtures imagination without the clutter of digital noise.
Building the Next Generation of Readers
As more families embrace the convenience of NeOwn, Gada's initiative stands to reshape reading culture in India. By prioritizing children's choice and autonomy in their reading journeys, NeOwn not only encourages a lifelong love for books but also addresses the rising screen time crisis responsibly. “We aren't just offering books,” Gada states proudly. “We are empowering children to explore, learn, and grow.”
Take Action: Join the Reading Revolution!
As a parent, you have the power to influence your child's habits. If your family battles with excessive screen time, consider integrating more reading into your daily routines. Explore app-based services like NeOwn to make reading more accessible and exciting. Remember, every book opened is a window into new worlds for your child to discover. Start fostering their love for books today!
Add Row
Add
Write A Comment